Normal Gets You Nowhere
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Bold Luxury, Redefined

Born from the vibrant energy of New York City, W Hotels has always been more than a hotel; it’s a mindset. We view luxury as the freedom to be yourself—to embrace who you are and pursue what you want, whenever you want. For over two decades, W Hotels has pioneered lifestyle hospitality, crafting spaces where self-expression isn’t just welcomed—it’s celebrated. Our distinct design evokes curiosity; we reimagine the aesthetic codes of luxury, and we’re not afraid to have fun doing so. W Hotels is unexpected and fresh, bold yet approachable, locally designed to spark a sense of connection and community.

Where to next?

With W Hotels, the journey never ends. With over 65 hotels across 30+ countries, we bring the W Hotels experience to life in unexpected, vibrant destinations, meeting our guests wherever they are and wherever they want to be. Each location is a fresh expression of our brand, more design-forward, more personal, and more rooted in local culture than ever before.

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Always-On

W Hotels programming sparks conversations and connection – fostering a sense of community among travelers in social causes, music, art, wellness, design, culture, food, and drink.

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Chase the Sun at WET Deck

W Hotels WET Deck is the perfect place to enjoy pool time, with unique designs that transition from relaxed daytime vibes to buzzy afternoons to social evenings.

Whatever/Whenever

Feel the energy our team brings to every interaction, making your experience unforgettable, personalized, and unique. We believe in delivering luxury without boundaries, providing a stage for self-expression and a world of infinite possibilities.